Instant Smarts

Free Courses:
Trade Show Training
Using Social Media for Trade Shows

Articles:
Trade Shows 101
Make Yourself Irresistible at Trade Shows
Are Trade Shows Worth It?
Effective Table Top Displays
The Psychology of Being Memorable
The 5-Step Sales Process You Don't Have
Effective Church Displays
Boost Your Trade Show ROI
Don't Get Ripped Off!
Graphic Design Tip: Keep It Simple
Graphic Design Tip: Outlining Text
Graphic Design Tip: Using Stock Images
How to Install Silicone Edge Graphics

Renting vs Owning an Exhibit

Videos

How Do I...?

If you don't consider yourself a trade show expert, please lean on us. We don't have all the answers, but we've already rounded up a bunch of trade show articles and tips to share with you. With them we hope to help you save time, avoid disasters and, ultimately, improve the effectiveness of your tradeshow and other exhibiting investments.
Instant Smarts will let you:
 • Get distilled, time-saving information
 • Fill in knowledge gaps
 • Solve gnarly problems
Browse the categories shown below and find your topic(s) of interest, or jump to the "How do I..." questions to see if we've got the specific solution you're looking for.
COURSES
Trade Show University. Our free course is the simplest way to learn how to be successful at your trade shows. Each video is 5-7 minutes short. Like Cliffs Notes, they're distilled, easy to learn, and easy to apply. Plus you get forms, checklists and templates you can use over and over again.

Using Social Media for Trade Shows (Youtube Playlist). You can use social media to get show attendees to engage with you before and during your trade shows. This video course shows you what to do to set up a winning program using Facebook, Twitter, Periscope, YouTube, Snapchat, LinkedIn, and more.
Free Trade Show U Training Series
ARTICLES

Here are some featured articles to help you with your preparation:
 • First-Time Exhibitor Tips - A PDF you can download now to study later.
 • Trade Show Term Glossary - Includes fun-to-say words like drayage, gobo and jigging.
 • 5 Ways to Make Yourself Irresistible at Trade Shows
 • Are Trade Shows Worth It?
 • The 5-Step Sales Process You Don't Have
 • The Psychology of Being Memorable at Trade Shows
 • 5 Ways to Make Your Trade Show Table Top Display More Effective
 • Using Display Products Effectively In Churches
 • Boost Your Trade Show ROI with Advanced Planning
 • Trade Show Exhibitors Have Been Getting Ripped Off For Years!
 • The Prime Directive of Trade Show Graphic Design: Keep It Simple
 • Graphic Design Tip: Outlining Text Tutorial
 • Graphic Design Tip: Using Stock Images
 • How to Install SEG (Silicone Edge Graphics) the Right Way

 • Renting vs Owning an Exhibit - Is renting a display right for you?

VIDEOS
Browse our Instant Smarts Youtube Playlist or watch some of our videos below:
Featured Videos
HOW DO I?
 • Set up and assemble my product? (Assembly Video YouTube Playlist)
 • Get a great-looking design without paying a designer?
 • Create a 3D effect with my graphics? (Youtube Video)
Can't Find Your Tradeshow Answer?
If you don't see what you need, let's set up a personal consultation for you. When you fill out our consultation form, tell us your topic or question. A Displayologist will call you at your preferred time and help you as best we can.