What Are Trade Show Tower and Cube Displays?
Trade show tower and cube displays are freestanding LED lightbox structures that stand independently on the show floor, adding vertical branding and dimensional presence to a booth without requiring attachment to a wall or primary display frame. Unlike backwalls and banner stands, which face a single direction, trade show towers and cubes deliver 360-degree visibility, presenting branding on all four sides simultaneously and making them visible from any approach angle in the booth environment.
All current Displayit towers and cubes use integrated LED lighting behind SEG (Silicone Edge Graphics) fabric panels. The LED system illuminates the graphic from within, producing vivid, evenly lit visuals that remain visible even in well-lit hall environments. Each graphic panel is a separate SEG piece, which means a damaged or outdated side can be replaced individually without reprinting the entire display. This is a meaningful practical advantage over single-piece pillowcase graphic systems used by many competitors.
Cubes vs. Towers: Which Format Is Right for You?
The choice between a trade show cube and a tower comes down to how you want to use the vertical space in your booth. Backlit cube lightboxes are compact, roughly equal in height and width, and work well as branded accent pieces or low-level visual elements that complement rather than compete with taller booth structures. Backlit towers use the same footprint as their cube counterparts but extend to 6 feet tall, bringing branding above the typical show floor sightline and making the display visible over the heads of attendees and neighboring booth structures.
If your primary goal is adding a branded accent at a lower visual level that complements your main display, a cube is the right choice. If your goal is maximum visibility across the hall floor and vertical presence that draws attention from a distance, a tower is the more effective format. Both are available in matching base footprint sizes, so you can pair a 2ft cube with a 2ft tower for a coordinated multi-element installation.
Size and Pricing Comparison
| Product | Dimensions | Price | Footprint & Branding Area | Best For |
|---|---|---|---|---|
| 2ft Backlit Cube | 24" x 24" x 24" | $800 | 4 sq ft footprint, 16 lbs | Small booth accents, multi-cube installations, any booth size |
| 36" LED Cube Lightbox | 36" x 36" x 36" | $1,600 | 9 sq ft footprint | Medium-size accent, statement piece in 10x10 or 10x20 booths |
| 48" Trade Show Cube | 48" x 48" x 48" | $2,200 | 16 sq ft footprint | Large booths, island displays, high-impact statement pieces |
| 2ft x 6ft Backlit Tower | 24" x 24" x 72" | $1,800 | 4 sq ft footprint, 48 sq ft branding surface, 20 lbs | Corner accents, entrance markers, aisle visibility in any booth size |
| SEG Backlit Tower (3ft) | 36" x 36" x 72" | $2,400 | 9 sq ft footprint, 72 sq ft branding surface | 10x20 booths, lobby installations, focal point displays |
| 6ft Trade Show Tower (4ft) | 48" x 48" x 72" | $3,200 | 16 sq ft footprint, 96 sq ft branding surface | Large booths, island displays, high-volume events where maximum visibility is the priority |
How to Choose the Right Tower or Cube
Start with booth size and floor space budget. The 2ft cube and 2ft tower both have a 4-square-foot footprint, making them the most versatile options for any booth size including a standard 10x10. The 3ft and 4ft footprint models are better suited to 10x20 booths or larger where the additional floor space is available without crowding the attendee experience.
For maximum return on floor space, towers are the more efficient format. A 2ft tower occupies the same 4 square feet as a 2ft cube but delivers 48 square feet of branding surface compared to the cube's smaller profile. If your booth environment has height clearance and your goal is visibility from a distance, the tower format achieves more per square foot of floor space used.
Cubes work better when you want a branded visual element at a lower height that adds dimension to the booth without competing with taller structures. Cubes also cluster well together: a set of 2ft, 3ft, and 4ft cubes creates a dimensional display with visual hierarchy that draws the eye without requiring additional wall space.
Towers and cubes also pair naturally with the main backlit display collection. A 2ft backlit tower flanking each side of a 10ft backlit backwall creates a coordinated exhibit environment where the illuminated branding extends from the rear wall out into the space, increasing visibility from multiple approach angles. For larger installations, trade show towers work well alongside island displays where 360-degree visibility is already the goal.
Displayit Towers & Cubes at a Glance
- Formats: Backlit cube lightboxes (2ft, 3ft, 4ft) and backlit towers (6ft tall in 2ft, 3ft, 4ft base footprints). All deliver 360-degree branded visibility on four sides.
- Graphic System: Individual SEG fabric panels on all sides. Replace one panel without reprinting the entire display.
- Lighting: Integrated LED illumination; cubes use LED strips, towers use LED curtain lights for even shadow-free coverage
- LED Color Temperature: 6500K across all models; UL-certified power systems
- Printing: Full-color dye-sublimation on all graphic panels, G7 Certified, printed in-house in Buford, GA
- Assembly: Tool-free on all models; one person, approximately 30 minutes
- Location: Indoor use only on all current models
- Price Range: From $800 (2ft cube) to $3,200 (4ft base tower)
Frequently Asked Questions
A backlit trade show cube is a freestanding, box-shaped LED lightbox display structure with integrated LED lighting behind SEG fabric graphics on all four sides. The LED illumination makes the graphics glow from within, creating a vivid, eye-catching display that is visible from any direction on the show floor. Displayit backlit trade show cubes are available in 2ft, 3ft, and 4ft sizes with individual panel graphics that can be replaced independently if one side is damaged or needs updating.
Both trade show cube and tower formats use the same SEG fabric graphic system and integrated LED lighting, but differ in shape and height. Trade show cubes are roughly equal in all three dimensions. Backlit towers use the same base footprint as their cube counterparts but extend to 6 feet tall, putting branding above the typical show floor sightline for greater visibility across the exhibit hall. The 2ft cube and 2ft tower share the same 4-square-foot footprint, so they can be paired for a coordinated trade show installation.
Yes. Each side of a trade show tower or cube is a separate SEG panel that can be removed and replaced independently. This is a key advantage over single-piece pillowcase graphic systems, which require a full reprint if any part of the graphic is damaged. Order a replacement panel for the affected side and slide the new one into the frame channel. No tools required.
Yes. Because each face is a separate SEG panel, you can print different artwork on each side of the trade show display. Many exhibitors use different messaging per face, such as a logo on one side, a product image on another, a call to action on a third, and event-specific messaging on the fourth. Templates for all panels are provided with each product.
Yes. The 2ft backlit cube and 2ft backlit tower both have a 4-square-foot footprint, making them well suited to 10x10 trade show booth spaces. One or two 2ft units work well as corner accents or entrance markers without crowding the attendee experience. The 3ft and 4ft footprint models are better suited to 10x20 or larger booth spaces where additional floor area is available.
Yes. All current backlit tower and cube models require access to a standard 110V power outlet. The 2ft cube draws 48W and the 2ft tower draws 168W. Larger models draw more power. All power supplies are UL-certified and included with each display. You will need to request electrical service from your venue or show organizer, which is standard practice for any powered exhibit element.
Stacking is not recommended. The collapsible SEG frame on Displayit backlit cubes is designed for portability, not vertical load-bearing. For height, the backlit tower format is the right choice since it is designed specifically for a 6-foot profile while maintaining a stable floor-standing structure.
Most backlit trade show towers and cubes ship within 5 to 7 business days after artwork is approved. The timeline begins at art approval, not at order placement. Contact us before ordering if you are working against a specific show deadline so we can confirm production availability for your timeframe.