What A $400 Banner Stand Did For A Company That Had Never Exhibited Before

What A $400 Banner Stand Did For A Company That Had Never Exhibited Before

Posted by Marty Gareau on Sep 11th 2026

A few years ago, a two-person healthcare startup called us two weeks before a regional medical conference. They had never exhibited before. They had no display, no graphics, no plan. Their budget was $400. We set them up with a retractable banner stand and a branded table cover. Six months later they called back for a 10ft backwall. A year … read more
Pop Up Trade Show Displays Are Not Created Equally

Pop Up Trade Show Displays Are Not Created Equally

Posted by Adam Chait on Sep 1st 2026

Here's what actually matters when purchasing a pop up trade show display. I have watched exhibitors spend $300 on a pop up display that falls apart after two shows and $1,500 on one that lasts seven years. From the outside, they look similar. Same general shape, same basic pitch, same promise of "easy setup." But the differences show up fas … read more
Trade Show Display FAQ: Every Question Answered By Product Category

Trade Show Display FAQ: Every Question Answered By Product Category

Posted by Jen Smithson on Aug 25th 2026

After working with more than 10,000 exhibitors over nearly 30 years, we hear a lot of the same questions. How much does a trade show display cost? Can one person set it up? How far in advance do I need to order? Below, we answer the most common questions we get about trade show displays, organized by product category. Whether you are buying … read more
Trade Show Booths That Generate ROI All Have 5 Things In Common

Trade Show Booths That Generate ROI All Have 5 Things In Common

Posted by Jonathan Hartley on Aug 18th 2026

After working with the Displayit team across thousands of exhibitor projects, I have noticed something that separates the trade show booths that generate real business results from the ones that just take up floor space. It is not budget. Some of the highest-performing booths we have built were mid-range investments. It is not booth size. A … read more