When planning a smaller trade show booth, one of the first decisions exhibitors face is choosing the right display type. For many companies, that comes down to a choice between a pop up display and a modular exhibit.
At Displayit, the majority of what we sell falls into the pop up display category. These displays are portable, quick to assemble, and budget-friendly — perfect for companies that want to look professional without hiring a full installation team. On the other hand, modular exhibits, like our Looboo Modular Displays, offer greater flexibility and customization for larger footprints and evolving needs.
Let’s break down the differences, and help you choose the display that best fits your trade show strategy.
What Is a Pop Up Display?
A pop up display is a portable trade show booth designed for easy setup and transport. These displays typically feature a lightweight frame that collapses for shipping and “pops up” on the show floor. Fabric or graphic panels then attach to the frame, creating a professional backdrop in minutes.
Key benefits of pop up displays include:
- Quick setup: Most pop up displays can be set up by one person without tools.
- Lightweight & portable: Easy to transport and cost-effective to ship.
- Professional appearance: High-quality printed graphics create a polished booth.
- Budget-friendly: Ideal for companies new to trade shows or with smaller teams.
Pop up displays are especially popular in 10x10 trade show booths and 10x20 booths, where space is limited and setup speed matters. Many of our clients choose these displays because they can manage the entire booth themselves without relying on show labor.
What Is a Modular Exhibit?
A modular exhibit is a reconfigurable booth system built from durable, interlocking components. Unlike a pop up display, modular booths are designed for flexibility. They can expand, rearrange, or incorporate accessories like shelving, lighting, and monitors as your needs evolve.
Key benefits of modular exhibits include:
- Reconfigurable layouts for multiple booth sizes
- Sturdy materials built for long-term use
- Integration of advanced features like lighting, shelving, and monitors
- Customizable branding for a high-end look
Displayit’s Looboo Modular Displays are our solution for brands ready to take the next step beyond a traditional pop up display. These systems give you the flexibility to adapt to different shows without the cost of a custom exhibit.
Pop Up Display vs. Modular Exhibit: Which Should You Choose?
Choosing between a pop up display and a modular exhibit depends on your trade show goals, budget, and resources. Here are a few key factors to consider:
- Budget: Pop up displays are more affordable and offer a fast ROI for small teams or new exhibitors.
- Show Frequency: If you attend multiple shows a year, a modular system may be a smart long-term investment.
- Booth Size: Pop up displays are ideal for 10x10 and 10x20 booths, while modular systems can scale to larger footprints.
- Setup Team: Solo exhibitors love the easy, tool-free setup of pop up displays. Modular exhibits may require 2+ people or professional installation.
Many exhibitors start with a pop up display for convenience and affordability, and later add modular components as their trade show program grows.
Why Displayit Pop Up Displays Stand Out
Not all pop up displays are created equal. At Displayit, we specialize in high-quality, portable solutions designed for maximum impact with minimal effort. Here’s what sets our displays apart:
- Durable frames: Built to last through multiple shows.
- Vivid graphics: Full-color, high-resolution printing for a professional look.
- Quick turnaround: Many displays ship within days, so you can meet tight deadlines.
- Complete kits: Most packages include a frame, graphics, and a convenient carrying case.
Whether you’re a first-time exhibitor or a seasoned marketer looking for a low-maintenance booth, a pop up display is a smart investment.
Upgrade Your Booth Today
If you’re looking for a trade show solution that combines speed, portability, and professional impact, explore our selection of pop up displays. They’re perfect for 10x10 and 10x20 spaces, and some can be set up by one person in minutes.
For growing brands that need flexibility, our Looboo Modular Displays offer a scalable solution without the complexity of a custom build.
Key Takeaway
A pop up display is the go-to choice for fast, portable, and professional trade show booths. If you’re ready for a flexible, reconfigurable solution, consider a modular system like Looboo. Either way, Displayit has the perfect solution to make your next trade show a success.