Aurora Backlit SEG Counter

A Portable Counter That's Also a Backlit Display

The Aurora Backlit SEG Counter is a compact, illuminated trade show counter built on a 120mm powder-coated aluminum SEG frame with internal LED edge lighting and a custom-printed backlit SEG graphic on the front face. At 40 inches wide, 40 inches tall, and 15.5 inches deep, it fits comfortably in a 10x10 inline booth without taking over the floor plan. The counter is part of the Aurora backlit display line, which means the frame system and graphic substrate are consistent with the Aurora 10ft backlit display and Aurora banner stand, so all three pieces work together as a cohesive booth setup without looking like a mix of products from different vendors.

One person can set it up in approximately 15 minutes using a push-to-lock assembly system. LED strips come pre-installed in the frame, so there's no wiring to connect on site. A single power cord runs from the internal power supply to a standard outlet at your booth. The graphic, case, and power supply are all included in the purchase price.

What’s Included:

• 120mm powder-coated aluminum SEG frame (40" W x 40" H x 15.5" D)
• Internal LED lighting system (15 pre-installed LED strips, UL certified)
• Custom-printed backlit SEG graphic (single-sided with black reverse, or double-sided)
• Protective shipping case

Replacement graphics are available for purchase separately. No interior storage.

What Makes the Aurora Counter Different

Backlit SEG Graphic, Not a Tension Fabric Wrap

Standard trade show counters use a tension fabric graphic stretched over the outside of the frame. The Aurora counter uses an SEG graphic: a custom-printed backlit fabric with a silicone edge sewn into the perimeter, which slides into a channel in the 120mm aluminum frame and locks flat under even tension. The result is a taut, frameless graphic face with no visible border, no stretch artifacts at the corners, and no puckering along the top edge. Because the 185g backlit substrate is specifically engineered to transmit LED light evenly, the counter face glows uniformly from edge to edge. That's a different visual category than a static printed counter, and it reads that way from across the aisle.

120mm Powder-Coated Aluminum Frame

The Aurora counter uses the same 120mm aluminum profile as the rest of the Aurora line. The frame is powder-coated white, which gives it a clean, consistent finish that holds up to repeated assembly and disassembly without chipping or scuffing. The 120mm profile is wider than standard SEG extrusion, which provides better structural rigidity at counter height and a deeper graphic channel that holds the silicone edge securely under the load of routine use. At trade shows where counters see heavy contact from staff and attendees throughout multi-day events, that structural integrity is worth having.

Push-to-Lock Assembly with Pre-Installed LEDs

The frame connects using a push-to-lock system with no tools and no loose hardware to manage on the show floor. LED strips come pre-installed inside the frame, so there's no wiring step on site. Load the SEG graphic, connect the power cord, and the counter is ready. One person completes setup in approximately 15 minutes. This is the fastest assembly in the Aurora line and makes the counter a practical option even when setup time and crew are limited.

Internal Power Supply

The power supply is mounted inside the counter frame with a single cord exiting to a standard outlet. There is no external power box on the floor, no cord draping down the back of the counter, and no hardware visible from any angle. The universal input (AC100-240V) works on standard US outlets. Total power consumption is 45W. The lighting system carries UL certification, which is required by most convention centers and trade show venues as a condition of booth approval.

Lightweight and Freight-Friendly

The counter ships in a single EPP case with a total shipping weight of approximately 17lbs. At 15lbs without the case, one person can move it into position on the show floor without a hand truck. Shipping dimensions are approximately 18" x 9" x 43", which fits standard freight pricing and avoids oversized surcharges. For exhibitors shipping multiple pieces to the same show, the counter adds minimal freight complexity.

Single-Sided vs. Double-Sided

How the Aurora Counter Works in Your Booth

The Aurora counter works as a standalone piece or as part of a larger Aurora display setup. Because the frame system and graphic substrate are consistent across the Aurora line, it reads as a natural extension of the other Aurora displays rather than a mismatched accessory.

How to Order

The Aurora counter includes custom-printed graphics in the purchase price. Here's how the process works from order to show floor.

1. Select your variant. Choose single-sided or double-sided at checkout. Not sure which fits your setup? Call us at 800-207-0311 or schedule a consultation.
2. Download your graphic template. Templates for the Aurora counter are in the Downloads section of this page, sized and formatted with bleed, safe zone, and file spec guidelines included.
3. Submit your artwork. Upload your print-ready file through our artwork upload page. Need design help? Our Creative Services team can prepare or design your file.
4. Art approval. Our team reviews your file before going to print. Any issues with resolution, bleed, or color profile get flagged before production starts.
5. Production and shipping. The Aurora counter ships in 4 business days on average after art approval. Call us at 800-207-0311 if you have a hard show deadline.

Frequently Asked Questions

What are the assembled dimensions?

40" wide x 40" tall x 15.5" deep. The square footprint and slim 15.5" depth keep it proportional in a 10x10 booth without taking up more floor space than necessary.

Does the counter have interior storage?

No. The Aurora counter does not have interior storage, a door, or interior access. The frame is a solid backlit lightbox structure. For under-counter storage at your booth, a separate case or bag positioned behind the counter is the practical solution most exhibitors use.

Can I order replacement graphics?

Yes. Replacement graphics for the Aurora counter are available for purchase separately and load into the same 120mm SEG channel as the original. Templates are available in the Downloads section of this page. Typical turnaround is also 4 business days after art approval.

Can the graphic be washed?

Yes. The backlit SEG fabric can be machine washed in cold water on a gentle cycle with mild detergent. Do not use bleach. Tumble dry on low and make sure the fabric is completely dry before storing or reinstalling. A steamer can be used to remove wrinkles or fold lines after the graphic is back on the frame.

How long does setup take?

One person can set up the Aurora counter in approximately 15 minutes. The push-to-lock frame system requires no tools, and the LED strips are pre-installed inside the frame so there's no wiring step. Assembly instructions are included in the box and available as a download on this page.

Is the lighting UL certified?

Yes. The LED lighting system carries UL certification. Most convention centers and trade show venues require UL-listed lighting as a condition of booth approval. Documentation is available on request.

What are the shipping dimensions and weight?

The counter ships in a single case. Shipping dimensions: approximately 18" x 9" x 43". Shipping weight: approximately 17lbs. Counter-only weight (no case): approximately 15lbs.

How long does it take to ship?

4 business days on average after art approval. Call us at 800-207-0311 if you have a hard show date and need to confirm current availability.

What power does the counter require?

Standard outlet. The power supply is universal input (AC100-240V) with DC24V output. Total consumption is 45W. One standard outlet at your booth runs the complete display.

How does the Aurora counter compare to a standard trade show counter?

Standard trade show counters use tension fabric graphics stretched over the frame exterior. The Aurora counter uses a backlit SEG graphic on a 120mm aluminum frame with internal LED edge lighting. The installed graphic is taut and frameless, and the 185g backlit substrate transmits light evenly across the full face of the counter rather than diffusing it unevenly. From across the aisle, an illuminated Aurora counter reads at a different level than a non-backlit alternative, which matters in crowded show environments where standing out from adjacent booths is the point.